So Jimmy Choo is the
latest internationally renowned designer to work with
high street giant H+M.
Now, having been a poor student for as long as I
care to remember- and trust me I am very gradually
not wanting to admit to my age-I confess I don’t own a set
of the Choo Choo train. Yet, since the age of 14 they
have felt a part of my wardrobe, television shows
like ‘Sex and the City’ spoke about them so often,
that they and other giants like Dior, Blahnick and
Louboutin, rolled off my tongue like fat, juicy toffee’s.
You’d think that I’d be thrilled, that I’d already started
saving, and had staked out my spot to camp outside
the Oxford Street Flagship London H+M. But, I’m not.
For me, they are just not going to be as good as the
real thing. Surely the whole point of buying such an
expense pair of shoes is that they are rare, not many
people have them, and just by putting them on you are
instantly giving yourself that much needed status symbol.
Couture is meant to be expensive, it’s meant to be special,
one of a kind as it were.
And the sad thing is, is these shoes are not going to
come cheap, a pair of ballet pumps will set you back
£30, while boots are retailing at £170. What average
H+M shopper has this spare? Yes I accept some
women will scrimp, save, beg, borrow and steal,
to get their hands on these shoes,
but am I the only person to take a step back
and ask “Why hasn’t H+M spent more time and
money designing a glamorous highstreet collection”
Think about it. If half of the money spent on
designing this collection, securing advertising and
all of those expensive things that shops need to
spend money on to launch a collection was spent on
a new collection, with no famous collaborations.
Of course, it might not make as much money, or
be as illustrious, but I honestly think the customer
would be happy with a high-class budget option,
which is what H+M is meant
to be about. And after all, I’m the customer,
and as the saying goes aren’t I “always right?”